Don’t think of an elephant.
And you just thought about one, didn’t you?
Humans don’t process “No” very well.
Simon Sinek stated this in one of his presentations. When told not to do something, humans inevitably at least think of it and may even do it to spite those that don’t want it to happen.
In this video, I talk about how you can move past telling people to not do things and, instead, put them in situations where they can strive forward and make good things happen.